Boucheron is a French jewellery house.
Since its founding by Frederic Boucheron in 1858, the house has created exceptional pieces in the high jewellery, watch and jewellery ranges. Throughout the history of the House of Boucheron, Frederic Boucheron was often a pioneer: he was the first jeweller to open on the Place Vendôme in 1893, he did successful experiments with diamond engraving, and was the precursor of the “nature” style by using snakes and other symbolic animal figures of 19th century Art Nouveau.’An insatiable quest’ Boucheron. Retrieved 17 September 2006.
Boucheron today is one the most renowned French enterprises in the jewellery world and is celebrated for its creativity, its know-how and audacity. Boucheron is also known for its perfume distribution; in 1988 the brand captured the spirit of its craft and transformed it into a fragrance by creating the first “parfum bijou”.
In 2005, Boucheron launched a “bijoux” line to reinforce the commercial expansion of the brand.
Boucheron for Vertu
In earlier 2007, Boucheron partnered with Vertu, a luxury phone service company, and announced plans of unveiling a diamond-encrusted cell-phone which would uphold the signature Boucheron name. The phone became available in two different styles, the Signature Cobra (pictured at right) features 1 pear-cut diamond, a round white diamond, 2 emerald eyes and 439 rubies. Selling at a retail value of $310,000(USD), Vertu plans on only producing 8 of the Signature Cobra’s. The second phone has no rubies, 26 will be produced, and sells at a value of $113,000(USD).
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